Posts Tagged ‘Sales Funnel’

Words are powerful. Anyone who has ever written a salesletter understands that a single change in language choice can yield radically different results.

But language isn’t the only path to such change. Often a simple shift in strategy can dramatically improve your sales funnel.

In order to enact that change, you need control. Pervasive, persuasive, in depth control over your customers’ experience.

And That’s What Delavo v2.21 Is All About:

Control Over The Customer Experience … How?

Email is an important tool in the arsenal of any Internet Marketer. They can increase customer interaction, allowing you to receive feedback and achieve multiple points of exposure.

However, that’s really technical and kind of boring to your customer. What they care about the most is a fluid process. One that carries them from what they’re doing to what they’ll do when they receive your product, without being annoying or disruptive.

So how do we achieve this?

For this release, we focused on a key component of the funnel process: Emails.

(It’s a good time here to mention that the following features are for Delavo Gold members only. As a Delavo Gold member, you get access to the latest improvements and changes in marketing technology, putting you consistently ahead of the curve. We can set you up today when you click here: Pure Gold)

Here’s What’s New:

1. Emails Can Now Be Delayed For A Specified Time Period

Here’s the situation: Your customer is in the middle of your sales process, having purchased one of your products, paid for it, and moved onto an upsell. But then they get an email from you. Now you have two messages (your upsell and your ‘delivery’ email) competing for the customer’s attention. It’s like fighting yourself, and it takes fluidity away from the sales process. No more. Now you can time the delivery of your product so that your customer can remain focused on your sales message.

When we tested this method on our own products, we were thrilled to discover a dramatic increase in upsell conversion rates. And that’s not the only change we’ve made to the email process.

2. Now, “Sale Notifications” can be customized at both the Funnel Step and Funnel Split Page Level

This one is huge. Before, emails could only be customized on Product and Package levels. But now, for every step of your funnel, you can send out an email. For every test you run, you can also test a corresponding email. This gives you much more information, and also gives your customers unique messages for each upsell they purchase, perhaps containing specific instructions or suggestions.

Wait … this all sounds like a lot of email doesn’t it? What if your customers aren’t as receptive to multiple email messages? Well, don’t worry … we’ve got you covered there, too.

3. Disabling Customized Emails is Now Possible

The following types of email notifications can now be disabled at any level, and are customizable:

• “Sale Notification Sent To The Customer”
• “Registration Confirmation Needed”
• “Registration Confirmed”

The Takeaway:

With Delavo update v2.21, you are not restricted by technology … you can choose and test the method of interaction that works best for your customers. Whether that means more email, or fewer emails. Delayed emails, or emails delivered straight-away. You can figure out what works best for your customer … and then do it.

There’s One More Thing …

These changes have been primarily about what happens after your customer enters your sales funnel. What about getting them into it to begin with? Today, we roll out a feature that gives you the ability to have your user “sign up” by simply “logging in”. Additionally, you can have a product sent to them, simply by having them enter their information.

Then, the information they’ve entered becomes their log-in information. You have to see it in action. It’s very cool, and fully designed around the idea of allowing your customer to have a fluid and easy experience with your business.

The rest, of course … is in your hands.

(You can find this feature under the new name for API Post “New user registration” – “User Registration / Login”. Check out the change log for more info on these improvements!)

And remember …

We work hard to roll out new updates frequently, based on both our own personal experiences as marketers, and on the needs and requests of our Delavo Gold members. Last week we encouraged you to send your requests and thoughts here:

Delavo Community

So today, we ask the same. Remember, the latest and greatest features and changes go only to our Delavo Gold members. We encourage you to sign up today.

As always, keep your eye on your inbox. We’ve got more great features coming soon!