Posts Tagged ‘Promotions’

Today, we’re pleased to bring you …

… a major Module release alongside three powerful new Features, all of which are explicitly designed to provide:

• better control over your Campaigns
• a higher degree of flexibility and …
• a dramatic improvement in your potential profitability

Before I go into the details of these exciting changes, I’d like to first thank you. It is because of your suggestions, requests, and constant communication with our staff that we are able to continue to develop Delavo into a world-leading eCommerce-platform. We pride ourselves on creating a product that is developed around the real-world needs of marketers like you, and we look forward to your continued participation.

With that said … Delavo Gold members, get ready …

Introducing The Master Campaigns Module!

We all opt for efficiency. Given the choice between two routes that lead to the same destination, we tend to lean toward the shortest and clearest path. After all, why create an unnecessary hassle for ourselves?

The Master Campaigns Module was created with this in mind. We’ve given Admins the power to pre-create Master Campaigns to go along with a new promotion. Before, the creation of such a Campaign was the responsibility of the Affiliate, and the learning curve inherent in that process, though not necessarily steep, could be enough to stop an affiliate from promoting your product.

After all, a good affiliate often has a massive list of prospects along with a nearly endless supply of potential products to sell to that list. Now that Delavo allows Affiliates to start a promotion with the instantly generated promo link … the path to profit for your product becomes “shorter”.

In other words, your product becomes more attractive to promote.

And that means more affiliates, more promotions, and ultimately … more profit.

But we didn’t stop there. We’ve  also enhanced tracking capabilities within Campaigns so that it’s possible to generate consolidated numbers of clicks/sales through all affiliate links. Now, getting a birds-eye-view of the successes of their promotions is easier than ever for your Affiliates.

A happy affiliate sends more traffic to your product and that ultimately leads to  – you got it – more profit!

We considered leaving this module as the only change in this update. But by now, Delavo Gold members are accustomed to more. And the truth is … so are we!

Three Powerful New Features.

#1: Campaign Statistics Customization – Smarter campaign statistics for smarter marketing decisions.

This new feature adds greater flexibility to your Campaigns’ statistical calculations.

Now, all types of campaigns can:

1. Measure your customers’ multiple clicks for different packages as a single click.

This is particularly useful when a customer going through more than one package or funnel during a single visit winds up clicking more than one package. Now, rather than viewing each click independently, you can measure it as a single click reflecting a single instance of customer interaction. This prevents your statistics from appearing to be inflated, and therefore gives you more precise data. Precision in data is the key to making well-informed marketing decisions.

2. Measure multiple sales within one order as a single sale.

An upsell shouldn’t be considered a separate sale. After all, it takes place at a completely different point in the funnel as your initial sale. By calculating all sales within one order as a single sale, you are better able to acquire an at-a-glance understanding of where your conversion rates stand.

Also, our new Master Campaigns Module is capable of:

3. Explicitly defining which Packages/Funnels a Campaign will count toward clicks and sales.

Not all packages and funnels are equal in value or purpose. The Master Campaigns Module takes this into account, and allows you to predetermine which Packages/Funnels a Campaign should include in its calculation of clicks and sales.

4. We’ve also made it possible to explicitly define which Products count as sales in the Campaign.

This is particularly useful in the event that your Affiliates are promoting a free product that does not contribute to their overall commission.

#2 FUNNELS – Short URL’s

No more long names in your Funnel URL! We’ve created a feature that automatically assigns a short URL to a funnel. You can find this alias on the Edit Funnel page, and also in the “Tools – Short URL’s” section.

#3 Select which Funnels/Packages Are Available For Promotion (via the New Master Campaign Module)

With Master Campaigns, Admins have the ability to determine which Funnels/Packages are available for promotion. That means that Delavo Gold members like you have the ability to not only create a Campaign that’s ready for promotion … but also provide the order link pre-associated with that campaign.

Additionally, if your promotion is being rolled out in stages, you can exercise better control over when your affiliates promote certain products. This means you can set up the product in Delavo in advance, and change the setting automatically, rolling it out uniformly to all your affiliates in one efficient act.

Delavo v2.18 also includes:

* CHANGE/FIX: Funnels are now forcing new sessions when a user with a new email signs up (Login / Options-Payment forms)

This fix helps to prevent situations where affiliates test a Funnel link given to them and then provide this link with a session code in it to their customers.

A final note: Once again, I’d like to remind you that the features and modules above are for our Delavo Gold members only. You can gain access to these frequent updates by signing up here: Delavo Gold

Our staff at Delavo thanks you for your continuing participation, and we look forward to introducing even more fantastic features in the future.