Posts Tagged ‘Marketing’

Delavo Funnels Can Radically Improve Your Marketing … And Save You Hours of Time.

Time is money. You’re a business owner, so you know that. You also know that the longer you spend fussing with technical details, and working out kinks in software, the less time you have to improve your marketing.

Delavo is always working to improve efficiency. We believe strongly in “Speed to Market”, and so we adjust Delavo’s software to allow us to give us a quantum boost in productive output.

It lowers our stress levels. It frees up our resources. And it generates thousands of dollars, hand over fist, simply because we are able to “Get there first”.

Delavo Funnels are absolutely key to this. Since Delavo has so many features, we decided to dedicate today’s post to giving you a clear understanding of Funnels, and how to use it in ways you may have never considered.

In fact, I’m practically willing to guarantee that there is a usage scenario here that has never occurred to you.

So let’s begin!

“Wow, that headline really grabbed me. Let’s see what this product is about.”

And with that single thought, your customer begins to move through your ad. They eat up your story, comb through your bullets and ask questions in their mind that are quickly answered by your well-crafted copy.

As each moment passes, they become more and more excited by the prospect of owning what you’re selling. Finally they reach the bottom and their hand is itching to yank their wallet out. They click on a button. And one of two things happen:

1. They are shown an upsell
2. They’re taken to an order form that shows the price of the product and requests their credit card information.

When the first one happens before they’ve even entered their order information, the prospect becomes annoyed and sometimes gives up on the product. They think, “I don’t need to see an upsell. And who knows how many more of these pages will I have to deal with? I just want the product.”

When the second one happens, your customer hesitates. Now all they’re seeing is the price of your product, standing alone, naked. They see a bunch of blank boxes asking for their information. In that moment, they may forget what they’re going to receive. So they change their mind.

They “abandon” the page.

But some of them stick it through, and hit submit. And if you’ve done your homework, you’ve created an upsell. Maybe it’s a JV product. Maybe it’s the print version of your digital ebook. Maybe it’s a 30-day membership to a continuity product you sell. Whatever it is, they decide that they like what they see, and decide to buy it. Only to be faced with yet another order form.

“Ugh,” they think. “Another order form? Forget it, I don’t need it that badly.”

And so they abandon the order process.

The Last Thing You Want Is A Leaky Funnel

In our extensive testing, we found that the more steps that we pushed at our customer, the less likely they were to follow through on the sale. Each time you create a new step, it’s like punching a hole through your funnel. So when we created Delavo Funnels, we did our best to prevent leaks like that from ever happening.

Delavo Gold Funnels plugs the leaks!

• Put the entire transaction process on one page.
  Now your customer doesn’t need to be taken away from the page that sold them on your product in the first place. We found that this simple, significant change can result in a substantial increase to your conversion rate.
• Create a One-Click Upsell process
  Once your customer makes the first purchase, they’ll be able to buy any upsells you offer with just one click. They don’t have to type in any extra information. It’s as simple as a click of the mouse for them. And since Funnels integrate perfectly with Paypal, you can also have these single clicks send money to a different payment processor (more on this later).
• Split-test at every step of your funnel
  Often it’s hard to split test your salespage along side your upsells and find the optimal combination of sales elements. But thanks to Delavo’s built-in Split-testing capability, you can test and fine tune the perfect funnel for your product.
• Get Statistically Significant Performance Numbers
  With the click of just one button, you can get the statistics on the entire funnel. Also, Delavo will take the proactive step of letting you know when the split-test is over, and a winner has emerged. In fact, it ends the split test for you once it acquires enough data.

If this was all that Delavo Funnels did, it would be powerful enough. But Delavo keeps growing, and that’s because our experience reveals new lessons. And we take those lessons seriously.

For example, we discovered that if users were shown an upsell they’d already received from you in the past, they may think that the product itself is something they already own. You may miss an opportunity to show them something new.

That’s why we created Conditional Upsells.

With this powerful feature, you’ll prevent cart abandonment and increase the likelihood of your customer buying a new upsell. Also, it will prevent your customers from accidentally buying something they already own, and requesting a refund. A fantastic resource and time-saver for both you, and your customer.

We also found when working with JV partners, it was tedious to transfer money from our account to theirs. We wanted to be able to control where the money went instantly. So we incorporated a fantastic feature that allows you to have different payment processors for each step of the funnel. That means that we could collect 100% of the initial sale in one PayPal account, and have the profit from the upsell go to a joint PayPal account. Total transparency between you and your JV partner, and it’s automated so you don’t have to worry about it.

Lastly, you can also set up a Backup Payment Processor. We came up with this idea because sometimes your customer can enter erroneous information. A common issue we ran into was someone entering a phone number that didn’t correspond to the credit card they entered. When you have a merchant account with strict fraud prevention set up as your primary Payment Processor, this can be particularly problematic. But if you setup a Backup Payment Processor that is not as strict in their fraud prevention requirements, you can have Delavo try the backup processor without the customer ever knowing that anything has changed.  To the customer, it’s business as usual, and they’re able to complete the sale. To you, it’s a rescued lead and avoiding a time-consuming Customer Service issue.

As you can see, Delavo Funnels is very powerful. It integrates with third party scripts, integrates with all the other Delavo features, and even allows you to notify a third party site of a purchase. Then you can integrate your current membership sites developed outside of Delavo.

But what we are particularly proud of is that Setup Takes Less Than 60 Minutes!

With other solutions, it can take days to setup something like this. We know, because our customers have told us how frustrating it use to be. We also know because we’ve tried those other solutions. We’re marketers and business owners just like you. And we’re always looking for ways to cut down on time spent, without sacrificing productive output.

That’s why we’re so excited about Delavo v2.19! (Here’s the teaser you were waiting for … )

One of the features we’ll be introducing in Delavo v2.19 update involves a powerful improvement to Delavo Funnels that will cut down your funnel setup time to an unheard of 30 Minutes!

How do we know how long it will take? Simple. We actually time it. We use www.online-stopwatch.com to test how long it takes for us to setup a Delavo Funnel, and we compete with our old time to increase our efficiency.

And then we give you the features that allow us to do that.

I’m looking very forward to sharing Delavo v2.19 with you, and getting your response. But remember … you need to be a Delavo Gold member to take advantage of these time-saving, profit-boosting features. So if you haven’t already, sign up here today: Click Here <–

Keep an eye on your inbox … Delavo v2.19 update is right around the corner. And if you have any suggestions, let us know! You help make our product better.

We’re proud to announce that Delavo version 2.8 was released today.

Here’s what’s new:

1.  New Module:  Trackable URLs

(included in Delavo Silver)

If you want to track the marketing effectiveness of any URL, this is the tool for you.

2.  New Feature:  Upgrade-able Products

(included in Delavo Silver)

This new feature will allow you to mark a product as an “upgrade” to another product.  This is perfect for anyone following the “Freemium” model … Or, well anyone wanting to put their customers on an upgrade path for that matter.

How does one take advantage of these awesome new tools?

If you already own a Silver license or above, just download the latest update when you log in to your Delavo installation.

If you do not, simply upgrade your license to Sliver or above and – voila!

To take advantage of this few tools, upgrade your Delavo license today.  (Or, if you already have a Silver license or above, these new features are already available to you.)