Posts Tagged ‘Marketers’

Today, we’re pleased to bring you …

… a major Module release alongside three powerful new Features, all of which are explicitly designed to provide:

• better control over your Campaigns
• a higher degree of flexibility and …
• a dramatic improvement in your potential profitability

Before I go into the details of these exciting changes, I’d like to first thank you. It is because of your suggestions, requests, and constant communication with our staff that we are able to continue to develop Delavo into a world-leading eCommerce-platform. We pride ourselves on creating a product that is developed around the real-world needs of marketers like you, and we look forward to your continued participation.

With that said … Delavo Gold members, get ready …

Introducing The Master Campaigns Module!

We all opt for efficiency. Given the choice between two routes that lead to the same destination, we tend to lean toward the shortest and clearest path. After all, why create an unnecessary hassle for ourselves?

The Master Campaigns Module was created with this in mind. We’ve given Admins the power to pre-create Master Campaigns to go along with a new promotion. Before, the creation of such a Campaign was the responsibility of the Affiliate, and the learning curve inherent in that process, though not necessarily steep, could be enough to stop an affiliate from promoting your product.

After all, a good affiliate often has a massive list of prospects along with a nearly endless supply of potential products to sell to that list. Now that Delavo allows Affiliates to start a promotion with the instantly generated promo link … the path to profit for your product becomes “shorter”.

In other words, your product becomes more attractive to promote.

And that means more affiliates, more promotions, and ultimately … more profit.

But we didn’t stop there. We’ve  also enhanced tracking capabilities within Campaigns so that it’s possible to generate consolidated numbers of clicks/sales through all affiliate links. Now, getting a birds-eye-view of the successes of their promotions is easier than ever for your Affiliates.

A happy affiliate sends more traffic to your product and that ultimately leads to  – you got it – more profit!

We considered leaving this module as the only change in this update. But by now, Delavo Gold members are accustomed to more. And the truth is … so are we!

Three Powerful New Features.

#1: Campaign Statistics Customization – Smarter campaign statistics for smarter marketing decisions.

This new feature adds greater flexibility to your Campaigns’ statistical calculations.

Now, all types of campaigns can:

1. Measure your customers’ multiple clicks for different packages as a single click.

This is particularly useful when a customer going through more than one package or funnel during a single visit winds up clicking more than one package. Now, rather than viewing each click independently, you can measure it as a single click reflecting a single instance of customer interaction. This prevents your statistics from appearing to be inflated, and therefore gives you more precise data. Precision in data is the key to making well-informed marketing decisions.

2. Measure multiple sales within one order as a single sale.

An upsell shouldn’t be considered a separate sale. After all, it takes place at a completely different point in the funnel as your initial sale. By calculating all sales within one order as a single sale, you are better able to acquire an at-a-glance understanding of where your conversion rates stand.

Also, our new Master Campaigns Module is capable of:

3. Explicitly defining which Packages/Funnels a Campaign will count toward clicks and sales.

Not all packages and funnels are equal in value or purpose. The Master Campaigns Module takes this into account, and allows you to predetermine which Packages/Funnels a Campaign should include in its calculation of clicks and sales.

4. We’ve also made it possible to explicitly define which Products count as sales in the Campaign.

This is particularly useful in the event that your Affiliates are promoting a free product that does not contribute to their overall commission.

#2 FUNNELS – Short URL’s

No more long names in your Funnel URL! We’ve created a feature that automatically assigns a short URL to a funnel. You can find this alias on the Edit Funnel page, and also in the “Tools – Short URL’s” section.

#3 Select which Funnels/Packages Are Available For Promotion (via the New Master Campaign Module)

With Master Campaigns, Admins have the ability to determine which Funnels/Packages are available for promotion. That means that Delavo Gold members like you have the ability to not only create a Campaign that’s ready for promotion … but also provide the order link pre-associated with that campaign.

Additionally, if your promotion is being rolled out in stages, you can exercise better control over when your affiliates promote certain products. This means you can set up the product in Delavo in advance, and change the setting automatically, rolling it out uniformly to all your affiliates in one efficient act.

Delavo v2.18 also includes:

* CHANGE/FIX: Funnels are now forcing new sessions when a user with a new email signs up (Login / Options-Payment forms)

This fix helps to prevent situations where affiliates test a Funnel link given to them and then provide this link with a session code in it to their customers.

A final note: Once again, I’d like to remind you that the features and modules above are for our Delavo Gold members only. You can gain access to these frequent updates by signing up here: Delavo Gold

Our staff at Delavo thanks you for your continuing participation, and we look forward to introducing even more fantastic features in the future.

Does This Sound Familiar …

Click

“Hm, now let me grab the information on sales from this other system … and put it into this spreadsheet.”

Click

“Where did I put that window? Oh. There it is … I wish this laptop had a bigger screen. Boy, this is tedious. I wish I could keep all this sales information in one place automatically. It’d make these calculations WAY easier. Oh well. Guess I’ll keep on clicking.”

Good News!

You can officially kiss your big spreadsheet goodbye. Today, we’re introducing a brand new module called “Import Sale”. Now, Delavo Gold members can import existing sales data from other systems … and put it straight into Delavo! No need to worry about the payment being processed a second time, because Delavo makes sure that only the information is moved.

What’s more, you can also have this special API automatically create deliverables and deliver commissions automatically!

So if you, like many marketers, use multiple solutions … Delavo’s Import Sale Module now makes it really easy for Delavo Gold Members to keep all their sales data in one location. This means you’ll  not only increase your efficiency, but you’ll also be more effective in your decisions and marketing processes. Time saved, and potentially more money made!

But the Import Sale Module Isn’t All That Delavo 2.17 Has To Offer

We’re also proud to announce 4 New Features to our Delavo Gold members! (If you’re not a Delavo Gold member, we strongly urge you to give it a try.)

* FEATURE: Flexible And Easy Synchronicity Between Your Delavo User Database and an External User Database

Imagine your user changes their email or password. They also happen to use the same email and password to access another product they bought from you, but that information exists in a separate database outside of Delavo. Ideally, the change should be universal, and happen all at once. Well now, it does.

With this new feature, you’ll also be able to choose which events trigger a synchronization. For example, you might only want the password to be universally changed. Or you might want only the email address to be universally changed. Or perhaps there’s another piece of user data altogether that you want to trigger this event. This new features gives you the flexibility to make that decision yourself, and run it, giving you unprecedented control and automation over the way your Delavo User Database and external user database interact.

* FEATURE: Now, You Can Leave Only Information About Earnings In The Affiliate’s Commissions View.

Before, Delavo would show data about Opt-Ins as a “Zero Commission”. But now, you as a Gold Admin can choose to display only earnings — not Opt-In information — to your affiliates! Thanks to those who suggested this feature! We’re always paying attention to your ideas and desires… so please continue sharing them.

* FEATURE: Affiliate Campaigns- We’ve Added “Number of Opt-Ins” and “Opt-In Ratio”

Not every campaign is about sales. We recognize that Opt-In metrics are very important, and entirely different from sales metrics. So we have added a feature that allows Campaigns to calculate zero sales and other sales separately. That means that All the previously “0 sales” are displayed under “Opt-Ins” and the number of other sales are put under the “Sales” category. Also, there are two corresponding “Ratio” columns now, giving your affiliates the ability to tell, at-a-glance, how their campaign is proceeding.

* FEATURE: “Auto-add membership(s) to users”

A user just signed up for a free product, and created an account. They’re now a member of your site. Before, because they didn’t pay for anything, this would count as a zero-sale and would create a bit of confusion in the process of opening up your membership to this user. This sometimes made planning your funnel a bit challenging.

Well now, you can have Delavo Auto-Add members to users. This is especially great when you want your users to receive additional memberships during special promotions.

You can find this new setting on the global level (Profile / Merchant Settings) and on the Funnels level. The memberships listed in these settings will be auto-added in the event one of these two things occur:

-A New User Registers

-An existing user who doesn’t have the membership logs in.

Delavo Gold Members Also Get These Great Changes in 2.17:

* CHANGE: Autoassigned Privilege Packages and Affiliate Programs are now configured in Profile / Merchant settings

This change refers to the “Autoassigned” Privilege Packages and Affiliate Programs. The “Auto-assignment” is now configured not in the Privilege Packages and Affiliate Programs record, but in Profile / Merchant Settings, under “Auto-add to users” section. Also, auto-adding now works not only when a new user registers, but also when an existing user logs in.

* CHANGE: License Server optimization: auto-upgrade speed increased 3x times

* CHANGE: Affiliate Campaigns now count clicks and orders from Funnels

* CHANGE: API documentation is now included in each Delavo installation

The up-to-date API documentation is now always available at

http:////files/docs/Delavo_API.doc

* FIX: added limitation of the password length of 99 characters

* FIX: Fusemail.com integration form was visible for all types of API Post, now it’s visible for Questionnaires only

* FIX: fixed minor issue with SSL error on the Sales Report pages in Funnels

Here’s a quick reminder of an update that we offered in update v2.15 that many members are finding useful:

* MODULE: Paypal “Adaptive Payments” payment module [Silver level]

Members are raving about a wp plugin: www.wp-instantpay.com that allows people to run an affiliate program through which affiliates will be paid instantly to their Paypal accounts.

If you’re not already a Delavo Gold Member, please try it so you’ll understand first-hand why Delavo is the single most flexible All-In-One solution for your marketing needs. We are the secret weapon for many top marketers. Let us be your secret weapon too.

We’ve got more great features in next week’s release … so stay tuned!

Delavo likes to push the boundaries. It likes to surprise people with its flexibility, power, and constantly improving features and modules.

Delavo v2.15 continues this tradition, bringing you not only the features we’ve been planning, but also the features you’ve specifically requested.

Make no mistake: Delavo is a product by marketers, for marketers. That’s right: for you.

And that’s why we’re so proud that we’re introducing …

Multicurrency support on the Package / Shopping Cart level. (YES! PayPal, Authorize.net and eWay are supported.)

What this means for you:

Not all your customers are in the USA. And not all Delavo users are based in the USA. If you’ve noticed shopping cart abandonment for customers coming from outside the US, or if you’re selling primarily to customers in an area outside the U.S., it’s a major advantage to be able to show them the currency of their local area.

It creates trust, and gives the customer a feeling of familiarity because they get to see prices in their own currency. That leads to improved relationships between your customers and you, and dare we say it?

A potentially major boost in profit!

If you’re worried about how messy all those currencies might look on the Admin interface, don’t worry. All purchases made; even in an alternative currency, will be displayed to you in the default currency which is determined by you. All commissions are also paid in that default currency.

To start profiting from this brand new feature, Upgrade to Gold!

Delavo Gold

We’re also very excited to announce a brand new module.

Introducing the Paypal ”Adaptive Payments” Module!

What it is -

A Delavo-managed support system for flat payments and subscriptions.

What it means for you:

First, it means saved time. No more having to go through PayPal to manage your subscription information for customers! Delavo now manages everything, from new installments, schedule modifications, and even automatically charges the customer through PayPal.

Time is money, and there’s no sense in wasting it to do something Delavo can do for you. But there’s a hidden benefit to this Module that we haven’t revealed yet.

For the first time Delavo will give you the ability to have affiliate commissions paid out instantly when a purchase is made. It’s as simple as changing a single setting on the Payment Option Settings page.

That’s right, with a flick of the switch, you can dramatically improve the satisfaction of your affiliates. Making those affiliates happy can give you a competitive advantage. A Delavo Gold advantage.

Not part of Delavo Gold? Then upgrade here to gain access to the best new features.

If this was all we packed into this v2.15 update, we could call it a wrap. But that’s just not our style. Even with these two major upgrades, we’ve managed to include a few key feature updates.

Check out how else Delavo is challenging its competitors:

FEATURE: Funnels: “Duplicate Funnel Step” feature

FEATURE: Funnels: “Duplicate Split page” feature

Enables you to quickly set up new split-tests by providing a 1-click setup for new split-test pages. Now, instead of having to create and set up a new split-test page for each split-test, you’ll be able to simply click the duplicate split-test function and an exact copy of the current split-test page will be instantly set up. In other words, make your changes quickly, launch it, and get out of its way. Time efficient, and profit maximizing.

CHANGE: Funnels: Sales Report: per-step sales report now have sales numbers linked to the list of the sales

A small change related to the set of information displayed for the per-step Sales Reports available on the Funnels Step pages (Store > Funnels). The sale numbers are now linked to the (Customers > Sales) interface with a search criteria to display the selected set of Sales.

The Delavo Gold advantage won’t just put you ahead. It’ll leave your competitors in the dust.

Click here to upgrade to Delavo Gold today.