Posts Tagged ‘Improvements’

With the release of Delavo v2.24 comes yet another powerful tool to give you complete control over your business from a single interface.

Today, you can manage the WordPress Plugin “WishList Member” from within Delavo. This means that you can add, edit and delete members, as well as use Delavo features to sell your WordPress membership.

For example:

• Use Funnels to upsell to a “WishList Member” membership. Or …
• Automatically run a dime-sale to sell a “WishList Member” membership.

There are many other usage scenarios, so try it out and see what best meets your needs.

Delavo v2.24 also includes some great improvements in usability, thanks to feedback from our members. You can find the details in the change log.

Remember, Delavo is always growing and the only way you’ll get access to the latest and greatest developments is by signing up for Delavo Gold.

Keep sending us your suggestions and keep your ear to the ground for our next release!

John Delavera
Inventor of DELAVO

Words are powerful. Anyone who has ever written a salesletter understands that a single change in language choice can yield radically different results.

But language isn’t the only path to such change. Often a simple shift in strategy can dramatically improve your sales funnel.

In order to enact that change, you need control. Pervasive, persuasive, in depth control over your customers’ experience.

And That’s What Delavo v2.21 Is All About:

Control Over The Customer Experience … How?

Email is an important tool in the arsenal of any Internet Marketer. They can increase customer interaction, allowing you to receive feedback and achieve multiple points of exposure.

However, that’s really technical and kind of boring to your customer. What they care about the most is a fluid process. One that carries them from what they’re doing to what they’ll do when they receive your product, without being annoying or disruptive.

So how do we achieve this?

For this release, we focused on a key component of the funnel process: Emails.

(It’s a good time here to mention that the following features are for Delavo Gold members only. As a Delavo Gold member, you get access to the latest improvements and changes in marketing technology, putting you consistently ahead of the curve. We can set you up today when you click here: Pure Gold)

Here’s What’s New:

1. Emails Can Now Be Delayed For A Specified Time Period

Here’s the situation: Your customer is in the middle of your sales process, having purchased one of your products, paid for it, and moved onto an upsell. But then they get an email from you. Now you have two messages (your upsell and your ‘delivery’ email) competing for the customer’s attention. It’s like fighting yourself, and it takes fluidity away from the sales process. No more. Now you can time the delivery of your product so that your customer can remain focused on your sales message.

When we tested this method on our own products, we were thrilled to discover a dramatic increase in upsell conversion rates. And that’s not the only change we’ve made to the email process.

2. Now, “Sale Notifications” can be customized at both the Funnel Step and Funnel Split Page Level

This one is huge. Before, emails could only be customized on Product and Package levels. But now, for every step of your funnel, you can send out an email. For every test you run, you can also test a corresponding email. This gives you much more information, and also gives your customers unique messages for each upsell they purchase, perhaps containing specific instructions or suggestions.

Wait … this all sounds like a lot of email doesn’t it? What if your customers aren’t as receptive to multiple email messages? Well, don’t worry … we’ve got you covered there, too.

3. Disabling Customized Emails is Now Possible

The following types of email notifications can now be disabled at any level, and are customizable:

• “Sale Notification Sent To The Customer”
• “Registration Confirmation Needed”
• “Registration Confirmed”

The Takeaway:

With Delavo update v2.21, you are not restricted by technology … you can choose and test the method of interaction that works best for your customers. Whether that means more email, or fewer emails. Delayed emails, or emails delivered straight-away. You can figure out what works best for your customer … and then do it.

There’s One More Thing …

These changes have been primarily about what happens after your customer enters your sales funnel. What about getting them into it to begin with? Today, we roll out a feature that gives you the ability to have your user “sign up” by simply “logging in”. Additionally, you can have a product sent to them, simply by having them enter their information.

Then, the information they’ve entered becomes their log-in information. You have to see it in action. It’s very cool, and fully designed around the idea of allowing your customer to have a fluid and easy experience with your business.

The rest, of course … is in your hands.

(You can find this feature under the new name for API Post “New user registration” – “User Registration / Login”. Check out the change log for more info on these improvements!)

And remember …

We work hard to roll out new updates frequently, based on both our own personal experiences as marketers, and on the needs and requests of our Delavo Gold members. Last week we encouraged you to send your requests and thoughts here:

Delavo Community

So today, we ask the same. Remember, the latest and greatest features and changes go only to our Delavo Gold members. We encourage you to sign up today.

As always, keep your eye on your inbox. We’ve got more great features coming soon!

Delavo 2.14 is here, and man – are we excited about these new features!

A partial list of new features and improvements is included below, but allow me to draw your attention to two of the most important:

Automatic Re-Try of Credit Cards

Millions of dollars are lost each year by “re-billing failures.” If you have customers on recurring payments, sometimes the attempt to re-bill their card fails – even when they eagerly want to give you their money to continue your service. Many merchants simply write these off. It’s a huge mistake. We’ve found that automatically re-billing failed subscription payments can recoup thousands (or even millions depending on the size of your business) in potentially lost profit each and every month.

In Delavo Gold 2.14, automatic re-try is totally automation-ready, and customizable to your specifications with a few mouse clicks.

Upgrade to Gold now to begin capitalizing on this new feature.

Built-In Confidence Interval Calculation

Online marketers have much better visibility on the effectiveness of their marketing and advertising efforts, but most are actually basing their decisions on poor statistical data.

Translation: sometimes when you think you’re picking the winning campaign, you’re picking the loser.

Measuring the Confidence Interval of your marketing funnels will give help you make much better decisions much faster. Delavo is now the only ecommerce platform in the world that has Confidence Interval calculation built-in to it’s reporting!

These features alone should be reason enough to upgrade to Gold if you haven’t already. But here is a small taste of some of the other new features and improvements in 2.14:

FUNNELS: Sales report is now available within a funnel. There’s no need to pull the sales stats for the results of a recently launched funnel elsewhere in your Delavo installation.

FUNNELS: Encrypted Credit Card data storage makes shopping for your customers that much more secure.

MODULE: Internal Subscriptions: For Gold level members selling continuity programs such as memberships, or monthly subscriptions to a product – we now have improved descriptions of reports that show the name of the report and where to find it.

FEATURE: With internal Subscriptions Summary reports you now get added Totals, you can search by Products, you can customize the reports by restricting search results, and export the results in CSV and XLS.

CHANGE: Invoice numbers are made unique across all Delavo systems so that for example two Delavo installations can link to one PayPal account.

FEATURE: Backup payments means “Auto-retry” on failed payments is available for Paypal WPP DP / Payflow payment options and is configurable on the Funnel / Package, Funnel Step, Product and Global levels.

MODULE: Tracking links are now available from the Silver level of membership and up. This means that you no longer need to go to an external source like Google to create accurate, usable tracking links.

FEATURE: Funnels now support discount codes.

FEATURE: The Funnels Sales Report now offer Confidence Interval calculations!

Click here to upgrade to Delavo Gold and begin enjoying these, and many other, profit-multiplying benefits today.